THE MODERN MARKET IS ABSOLUTELY UNPREDICTABLE. AND YET IT LIVES ACCORDING TO STRICT LAWS. THE MARKETERS NEED TO BE KNOWN TO ACHIEVE MAXIMUM RESULTS IN THEIR BUSINESS - THAT IS THE MAIN TASK OF THE MARKETER.
MEDIA PRICES ARE FALLING, SO ADVERTISING BECOMES MORE PROFITABLE. THE COMBINATION OF LOW PRICES ON MEDIA AND WEAK COMPETITION GIVES COMPANIES THE OPPORTUNITY TO CHEAPLY GRAB MARKET SHARE.
